If you’re a gardener, chances are that you’re own garden’s a mess… If you’re a plumber, you’ve probably got a leaking tap… so why is it as designers we can’t stop messing with our own identities?
Here are our latest business cards.
After writing the previous post we checked to see if the new branding and packaging design for Yorkshire Dales Meat Company has been unveiled and here it is…
The vague brief was to develop a brand to rival Debbie & Andrew’s…
…We can’t imagine Debbie & Andrew are having sleepless nights over it and don’t think Ellie & Roddy will be pulled out of private school quite yet.
Our branding and packaging concept for Yorkshire Dales Meat Company has appeared on a great site – www.inspirationfeed.com under ’60 Creative Examples of Food Packaging Design’.
We are really pleased as the design unfortunately didn’t get past the concept stage, as we lost out to another creative agency who were awarded the work following a free pitch.
Not ones to mope, we soon dusted ourselves off and started the www.nofreepitching.co.uk campaign in response to such companies who believe creatives should offer free concepts in order to win business.
Today we have been joined in the studio by Lupe. Measuring just 4 inches tall, she is both the world’s smallest and most fierce design critic. She has already torn apart the previously designed packaging for EDZ and decided that it truly was the dog’s dinner.
Lupe will be joining us frequently to cast her eager eye over our work to ensure every piece is of the highest standards… even if her little legs aren’t.
We’re just putting together 200 bespoke promo boxes to pack with Thorntons chocolate chunk cookies. We’ve made a neat little cookie box sized portfolio brochure to go with them and they’ll soon be in the post to various companies that we would like to work for…
…If you’re a senior brand manager or in marketing procurement, you better put the kettle on!
Here are the finished production packs of Thorntons Cookies that we’ve been waiting for.
The cookies are the best we’ve tasted and we had to come up with a design that heroes the great product, while reflecting Thorntons brand values and heritage.
The photography led packaging gives the illusion of a traditional biscuit tin and shot with dimmed lighting creates an evening, luxurious feel. This premium indulgence is reflected in the pack copy and tone of voice and the use of vivid coloured stripes denote each flavour variation and adds a splash of Thorntons personality. There is a beautiful gloss varnish to the “tin” area of the design and a matt varnish to the descriptor label area.
We’re really pleased with the outcome and look forward to seeing them on shelf in Thorntons stores and most major supermarkets in the next few weeks!
Simon went to Benson Boxes in Gateshead to see the first pass on press for Thorntons cookies, which will be on shelf in a week or two. The Lemon Meringue pack (pictured) is looking as good as they taste and we can’t wait to see the full range in Thorntons stores and all major supermarkets soon!
Having being tasked to redesign both Jammie Dodgers and Maryland cereal bars, we are currently deep in our research of the category. What we have found so far is that eating more than a packet of six in a day can make you feel poorly.
We will however get through all of the competition in the next couple of weeks and show the finished designs as soon as we have them.