Today’s Business Pink.
Last night saw the opening of the ‘Wonderland’ art exhibition at Redhouse Originals in Harrogate. Work by Robot-food close friend and network artist Schoph was the main feature and was positioned alongside work by Sir Eduardo Paolozzi, Shephard Fairey, Banksy and Blek Le Rat.
Scoph arrived at the show to find that his biggest piece had sold before doors had opened!
The show will continue until the New Year and our tip is to get hold of one of his highly original pieces while they are still affordable.
Inspired by its confident new branding, EDZ has taken on a shop premises in Keswick to open a flagship store. Having designed the look of the unit, we’re stoked on how it’s turned out.
Doors will open next week and we’re currently working on a shiny new website for the company.
We’ve just been instructed by MyProtein.com to carry out a full range redesign. The company has positioned itself as the largest online sports supplements retailer in the UK in just a few years. It’s aim now is to take over Europe also with the sharp new image we create.
Check back soon for more.
We’ve just opened this week’s Design Week to find and interesting article on how designers create nostalgic identities for children’s products in order to appeal to the adults who buy them. Our Jammie Dodgers branding has been used as a case study, so get a copy if you want to read what Mike, our design director is banging on about.
In the same issue we’ve also had a mention regarding the design of Little Barn.
We’ve just completed the design of an entirely new brand to launch ‘homemade to homebake’ products, named Little Barn.
Created by Nicola Grant and inspired by baking with her five daughters, Little Barn is a selection of prepared ready to bake mixes, dough and toppings that allow the consumer to make freshly baked treats at home without the hassle of preparation.
The company takes its name from a little converted barn where the products are made next to Nicola’s house in Burn Bridge. The convenient, chilled artisan products are perfect for any food retail environment and as it’s an entirely new concept, we’ve created a strong brand full of colour to offer some real shelf shout.
The pot labels are in a two-tone in a retro ‘bero’ bakery style and Simon Inman from our ‘Artist Network’ illustrated the scene which joins the logo and wraps around the pot to create personality and link information. We have also developed a unique tone of voice that carries through the range with sentiment such as “with no added silliness” at the end of the contents label to amplify Nicolas own thoughts.
Little Barn will launch later this month with a range of chilled product pots including Sponge Mixes, Chocolate Brownie Mix, Cookie Dough and a range of toppings and icings. With a massive resurgence in home baking and a national obsession for cupcakes, Little Barn is sure to be a big success.