Monthly archive: September 2011

Warming Up

It’s the hottest day of the year, so it’s crazy to be thinking about AGAs, but we’ve just been apointed to design a new corporate identity and website for Country Warmth; the authorised AGA distributor for North Yorkshire, Ryedale and the Humberside regions.

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Contract With Just Puds

We’re delighted to announce a new contract with Just Puds, who make some pretty tasty puddings.

We’ll be working on some exciting new product development, to help the company grow listings with existing supermarket retailers and then looking at how the core branding and packaging can be improved.

Check back for updates soon!

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Launch Party

Last night we celebrated at the opening party for Shade Station in Victoria Quarter, Leeds. The red carpet was crammed with the retailers friends, colleagues and public and while champagne flowed, people chatted and purchased. We received plenty of positive comments regarding the store design and it was great to see the new Oakley shop-in-a-shop followed our theme! Their custom kiosk is the second of it’s kind in the world and will be the only one in the UK, which is bound to pull the crowds for Shade Station.

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Serial Dater

Senior Designer, Martin Widdowfield is a serial dater. Since starting the rebranding concepts for Shukr Dates, he’s devoured several packs and is now as regular as clockwork!

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Designer Talk

We’ve finally had a second phone line installed and check out our new phones.

We love blogging about well designed tech stuff, so they’re by Magicbox and the model is Columbo. They work really well and were a decent price, so Google them now.

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Rootz Prints

Our Artist Network illustrator Rootz has kindly sent us these large format prints, to hang here at Robot-food HQ.

Thanks man and a beer is coming your way soon!

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Shade Station Opens

We went to Leeds yesterday to check out Shade Station’s flagship store, in the Prestigious Victoria Quarter (also home to Harvey Nichols).

Shade Station is one of the leading retailers of sunglasses and accessories in the UK, with a massive online presence. The new location is the company’s flagship store and we were appointed in May to create a remarkable environment, unique in sunglass retail, which would fit the glamour and sophistication of the Victoria Quarter.

Doors opened for business on Saturday and for a lot of the brands the company stocks; the two-floor store will exhibit their biggest retail selection in the UK. Brands include Ray-Ban, Oakley, Chanel, Gucci, Dior, D&G, Tom Ford and many more.

We were responsible for the design of every detail, from the cabinets, to stud walling, lighting, POS and even a grand directors desk, that is the focus of a new customer consultation service. We also suggested iPads for staff to carry, so that customers can show products that they have been viewing online and convinced the company to move from PC’s to iMacs to manage the till systems in order to aid aesthetics.

The look, feel and experience are all new in the world of sunglasses and accessory retail and the store is performing well.

The official launch is on Thursday from 6 – 8pm, when doors will be open to all and there will be 10% off all stock. Shop management and our team will there to celebrate its future success!

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Case Study Book

We’ve just printed a couple of hundred of these cute A5, 50 page books. Inside we’ve showcased case studies of four projects we’ve worked on that have had massive impact for our clients. If you would like one, please drop us an email and we’ll be hapy to post one out.

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Fancy A Date?

If you do, you should get hold of some Shukr dates as they taste fantastic!

We have just been appointed to rebrand the the range ahead of a major sell in to some of the largest supermarkets and independant retailers. They are the finest Saudi dates available and the kind people at Shukr sent us a full box of goodies to munch on while we work.

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Fuel Your Ambition

We recently redesigned the full rage of suppliment pouches for MyProtein, who are the largest direct supplier of training supplements in the UK. While working on the project we added value by suggesting the strap-line “Fuel Your Ambition”, which they immediately registered and are now using.

The new packs of their products; Core, MP Max, Max Elle and Max Elite will soon be available to order from the website at: www.myprotein.com

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