We went to Leeds yesterday to check out Shade Station’s flagship store, in the Prestigious Victoria Quarter (also home to Harvey Nichols).
Shade Station is one of the leading retailers of sunglasses and accessories in the UK, with a massive online presence. The new location is the company’s flagship store and we were appointed in May to create a remarkable environment, unique in sunglass retail, which would fit the glamour and sophistication of the Victoria Quarter.
Doors opened for business on Saturday and for a lot of the brands the company stocks; the two-floor store will exhibit their biggest retail selection in the UK. Brands include Ray-Ban, Oakley, Chanel, Gucci, Dior, D&G, Tom Ford and many more.
We were responsible for the design of every detail, from the cabinets, to stud walling, lighting, POS and even a grand directors desk, that is the focus of a new customer consultation service. We also suggested iPads for staff to carry, so that customers can show products that they have been viewing online and convinced the company to move from PC’s to iMacs to manage the till systems in order to aid aesthetics.
The look, feel and experience are all new in the world of sunglasses and accessory retail and the store is performing well.
The official launch is on Thursday from 6 – 8pm, when doors will be open to all and there will be 10% off all stock. Shop management and our team will there to celebrate its future success!