Here are the new MyProtein MP Max pouches that we designed. They are available for order direct from MyProtein now and soon to follow will be MP Max Elle, Elite and the MP Core range, which we renamed (previously ‘Essentials’).
The aim of the design is to appear more innovative and scientific, as more people buy into sports nutrition products. We simplified the existing branding, introducing new fonts and symbols. The packs are easy to read with key messaging to suggest number of portions etc. We also suggested the new company strap-line, “Fuel Your Ambition”, which is direct and emotive and can be applied to weight loss products and health suppliments, as well as protein powders.