© 2012 Robot Food Ltd.

Monthly archive: May 2012

May 16, 2012

Just Puds Celebrates Great Britain

Yorkshire Based premium pudding company, Just Puds has re-launched with a new identity and product range that celebrates Great Britain and our history of classic puddings.

All the companies’ puddings are developed at home in the farm kitchen, in Masham by founder, Rosemary Robinson. The new line up includes favourites such as Ginger N’ Spice, Kiss Me Quick, Messy Chocolate, St. Clements & Sticky Toffee. Each incorporates Rosemary’s unique take on the original recipe, using only the finest ingredients.

We were appointed last year to redesign the packaging and create a brighter future for the company, by developing a range with more shelf stand out. We worked with Just Puds to redefine the brand’s key attributes and soon established that tradition, quality and Britishness was at the heart of what the company stands for.

The Just Puds logo font has been altered to appear more ‘gloopy’, as if made of cream and the icon now sits within a new postage stamp holding device with “Great British Classics” added within. The stamp suggests a kitsch post card feel, with an angled union jack providing a pack backdrop in a colour relevant to each pudding variant. We developed variant descriptors, using fun imagery, to compliment each pudding and add individual personality. Product photography is styled in a traditional scene and placed on pack as if shot on Polaroid, held in place by photo corner mounts.

“Each pudding carries its own unique story, which is mentioned on the rear pack face, as we feel it’s important to explain each ones place in British history. We’re proud to be the company championing classic British puddings and we’re excited to develop more recipes, to extend the range, bringing fun back to after dinner treats”, said Just Puds co founder, Graeme Robinson.

Our involvement has helped to grow retailer listings by four hundred percent and Just Puds new range will be available in independent retailers and supermarkets nationwide this week.

May 4, 2012

Eat Stoats… They’re Amazing!

 

We’re currently working on a redesign of Stoats packaging, while gorging ourselves on their porridge bars. We just had to tell you how good they taste!

If you’re after a tasty, natural treat, get involved with Stoats. Their packaged oats are also amazing.

 

May 3, 2012

New Address Means New Stationery

Here’s our fourth business card design in just over three years!

May 3, 2012

New Stoats Sports

We’ve been working with Porridge bars manufacturer Stoats to develop the branding and packaging for its new Stoats Sport range.

The products are specifically formulated for a pre exercise boost and post workout recovery. Our design is clean and demonstrates sports performance, while suggesting that the product is more of a natural, healthy option than a lot of similar products. We’ve also developed advertising and point of sale merchandising material for the launch this month.

We’re now working on a refresh of all Stoats porridge bar packaging, so check back soon to find out more!

May 1, 2012

Our New HQ

After more than six months of waiting and a couple of delays, the new Robot Food studios are finally ready and the wait has been worth while!

If you’re a regular on our blog, you’ll know that when we signed up last October, the place was a mess. A little vision was required back then, as we were the first potential tenants to walk around the building, wearing hard hats. We snatched up the two old directors offices of the former needle factory, in hope the renovation would bring the grade 2 listed Tower Works building back to life, as it has.

Tower Works is situated in the heart of the Holbeck urban development, right behind Leeds train station. This newly regenerated area is home to most of the areas thriving creative companies and the positive atmosphere is infectious.

We have a bit of carpentry to do in the main studio before we move, but should be in mid month.

 

April 27, 2012

Even More Style At Ella Georgia

Here’s our rebrand of Ella Georgia – A retail website and shop, selling ethical jewellery, homeware, clothing and bath and body products.

We developed the strap-line ‘Style with heart’, and added personality with a hand drawn font and an ownable, bohemian pattern, illustrated in-house.

The new look suits the proposition perfectly and we’re now working with Ella Georgia to develop luxury packaging, branded materials and wrapping paper.

 

 

April 21, 2012

The York Roast Co. Now Open For Business

Yesterday saw the opening of the first newly branded restaurant for The York Roast Co. in Chester. The primarily take away style business, which also trades from two sites in York was previously ‘York Hogroast’ and the Chester site is the first to incorporate a seating area.

We’ve designed the new Chester shop, as a template for the brand and the concept will be fine tuned across the two York restaurants, before rolling out in many other towns.

The York Roast Co. serves the finest hand carved meat sandwiches, drawing people in from the street with the mouth-watering theatre of the carvery display in the window.

As well as designing the new branding and interior, we managed the build and designed the finishing touches, such as POS, uniforms and packaging. We also developed the menu product offering with a food stylist and chef from our close network. Together we created the new ‘Beastly’ sandwich specials and introduced new items such as filled Yorkshire puddings and marinated pork ribs. We also complimented the offering, suggesting freshly ground coffee by Taylors of Harrogate and traditional drinks by Fentimans.

The identity is a blend of traditional and contemporary, mixing a butcher shop feel with the fast paced appeal of a New York deli. The takeaway counter is black granite, faced in reclaimed scaffold boards, with a backdrop of white subway tiling and black grout. The reclaimed scaffold boards reappear in the seating area as tabletops sat on bespoke, raw steel frames, with industrial red pendant lamps hanging above. The floor of the restaurant is tiled in a black and white check, which is mimicked in the check chef’s trousers worn by the staff. The colour palette mixes heritage black, with gold and white, for an old York feel in a contemporary setting and the logo illustration was created by Jono Wood from the Robot Food Artist Network.

The York Roast Co. Director Wayne Chadwick said, “We’re absolutely delighted with the feel of the place. Robot Food have transformed our business, considering every detail to create a brand to rival the best independent restaurant chains.”

 

 

 

April 21, 2012

Now Hiring!

Here’s our latest recruitment ad.

April 14, 2012

Pigging Out

This week we art directed a range of tasty point of sale images for a restaurant chain that we’re rebranding. The York Roast Co. is the new name for York Hogroast, who currently have two takeaway roast meat sandwich shops in York.

We’ve been working a full rebrand and designing a new retail unit for the company in Chester, which will be their first restaurant to have seating. As well as the interior design, we’ve worked with our shop-fit partners, Bright Green Creative, managing every step of the build. We’ve also worked with friend, food-stylist and consultant chef, Spencer Finch, to develop the menu, which now has a more branded theme and an improved product offering.

The interior is now finished and the restaurant will be open to the public next Friday, when we’ll be able to announce full details and show pictures.

April 10, 2012

Welcome to Our New Website!

Year 4 and here’s our fourth website.

As designers, we can’t sit still and we hope you find our latest website our best yet… Mainly because it’s taken a lot of time and effort and we don’t want to go changing again in a hurry!