JP bar opened its doors on Otley road in Headingley, Leeds today and is a new take away restaurant offering the finest, great value jacket potatoes and sandwiches. With a selection of house favorites, a choice of breads and twice baked potatoes, the menu has something to offer everyone. The produce is fresh, with a choice of additional toppings and daily made sauces to make taste buds tingle.
We created the identity, together with menus, signage, point of sale material, packaging, uniforms and advertising. The look is fresh and bold in a three-colour palette consisting of vibrant green, old white and dark grey. The design is heavy on typography and punchy communication aimed heavily at the young professional and student population that the shop should attract in its first Headingly location. Examples of this include coffee cups that say “So hot right now!” and a variety of uniform T-shirt prints such as “Super Fresh – Boom!” Key communication is combined with appetising food photography, that we art directed.
“It’s only day one, but the business has big plans for expansion and the forward thinking design that Robot-food have given us really arms us for success”, said Manager Atif Dar.
Following the launch, we are now working on the corporate website.