Here’s our rebrand of Ella Georgia – A retail website and shop, selling ethical jewellery, homeware, clothing and bath and body products.
We developed the strap-line ‘Style with heart’, and added personality with a hand drawn font and an ownable, bohemian pattern, illustrated in-house.
The new look suits the proposition perfectly and we’re now working with Ella Georgia to develop luxury packaging, branded materials and wrapping paper.
Yesterday saw the opening of the first newly branded restaurant for The York Roast Co. in Chester. The primarily take away style business, which also trades from two sites in York was previously ‘York Hogroast’ and the Chester site is the first to incorporate a seating area.
We’ve designed the new Chester shop, as a template for the brand and the concept will be fine tuned across the two York restaurants, before rolling out in many other towns.
The York Roast Co. serves the finest hand carved meat sandwiches, drawing people in from the street with the mouth-watering theatre of the carvery display in the window.
As well as designing the new branding and interior, we managed the build and designed the finishing touches, such as POS, uniforms and packaging. We also developed the menu product offering with a food stylist and chef from our close network. Together we created the new ‘Beastly’ sandwich specials and introduced new items such as filled Yorkshire puddings and marinated pork ribs. We also complimented the offering, suggesting freshly ground coffee by Taylors of Harrogate and traditional drinks by Fentimans.
The identity is a blend of traditional and contemporary, mixing a butcher shop feel with the fast paced appeal of a New York deli. The takeaway counter is black granite, faced in reclaimed scaffold boards, with a backdrop of white subway tiling and black grout. The reclaimed scaffold boards reappear in the seating area as tabletops sat on bespoke, raw steel frames, with industrial red pendant lamps hanging above. The floor of the restaurant is tiled in a black and white check, which is mimicked in the check chef’s trousers worn by the staff. The colour palette mixes heritage black, with gold and white, for an old York feel in a contemporary setting and the logo illustration was created by Jono Wood from the Robot Food Artist Network.
The York Roast Co. Director Wayne Chadwick said, “We’re absolutely delighted with the feel of the place. Robot Food have transformed our business, considering every detail to create a brand to rival the best independent restaurant chains.”
This week we art directed a range of tasty point of sale images for a restaurant chain that we’re rebranding. The York Roast Co. is the new name for York Hogroast, who currently have two takeaway roast meat sandwich shops in York.
We’ve been working a full rebrand and designing a new retail unit for the company in Chester, which will be their first restaurant to have seating. As well as the interior design, we’ve worked with our shop-fit partners, Bright Green Creative, managing every step of the build. We’ve also worked with friend, food-stylist and consultant chef, Spencer Finch, to develop the menu, which now has a more branded theme and an improved product offering.
The interior is now finished and the restaurant will be open to the public next Friday, when we’ll be able to announce full details and show pictures.
Year 4 and here’s our fourth website.
As designers, we can’t sit still and we hope you find our latest website our best yet… Mainly because it’s taken a lot of time and effort and we don’t want to go changing again in a hurry!
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