Here are the finished production packs of Thorntons Cookies that we’ve been waiting for.

The cookies are the best we’ve tasted and we had to come up with a design that heroes the great product, while reflecting Thorntons brand values and heritage.

The photography led packaging gives the illusion of a traditional biscuit tin and shot with dimmed lighting creates an evening, luxurious feel. This premium indulgence is reflected in the pack copy and tone of voice and the use of vivid coloured stripes denote each flavour variation and adds a splash of Thorntons personality. There is a beautiful gloss varnish to the “tin” area of the design and a matt varnish to the descriptor label area.

We’re really pleased with the outcome and look forward to seeing them on shelf in Thorntons stores and most major supermarkets in the next few weeks!