We were recently appointed to redesign the branding and packaging for Beanies flavour coffee.
Beanies is a unique product, due to the fact that the flavour is actually locked in with the coffee. Available across seven flavours in ground filter and instant form, the makers are convinced that this convenient, zero calorie, medium roast coffee will become a huge hit with more adventurous coffee drinkers of all ages. The rebrand is to coincide with a relaunch of Beanies, ahead of its appearance in major national retailers. The company is also launching a variety of flavour coffee instant stick packs targeting trade and hospitality.
We have created more brand impact, by simplifying the previous logo, while retaining the personality and movement of the font. The packaging has a raw textured card finish in a natural dark brown, to show that the brand is serious about its coffee, with the branding and key product descriptor applied in a white foil finish for stand out. The bean that was incorporated in the previous design has been rounded to become more iconic and we used as a die-cut window on the filter packs to expose the flavour variant colour of the internal box beneath. The whole finish and experience has become more tactile and premium, while clearly indicating that although serious about its product, the brand is full of fun.
We also introduced the strapline, “The Flavour Co.” to position the brand as a master within flavour produce and open the opportunity of future product categories and some exciting NPD ideas.
We’re now working with the brand on its corporate website and advertising strategy and we’re excited about what the future holds for this young brand.