Beanies Rebrand

Here’s the new identity we’ve developed for Beanies. The logo is based on the original font, but we’ve spaced and resized the lettering to be more legible. It’s still fun and by removing the keylines, appears more adult and contemporary. It will be applied to the new pack designs in a bold white gloss foil, so check back soon to see. We’ve also heroes the coffee bean icon above the ‘i’ and added ‘The Flavour Co.’ as a strapline, to leave no doubt what Beanies is famous for.