Interest

Beer O’Clock

Here at Robot Food, we like beer… In fact we love beer and it’s great to see the rise of micro breweries, bringing with them a younger, more discerning consumer. Although taxed higher than wine and therefore seen by government as a less socially acceptable form of alcohol, it seems for many that beer is viewed in a different light these days. Thanks to challenger breweries and the passion of the people behind them, beer has shaken off much of the unsophisticated reputation it once had. Beer is to be celebrated and often is at events such as the annual craft beer festival in the Old Truman Brewery on Brick Lane. This is just one destination for the 7.8 million UK craft beer drinkers to get together and celebrate the world’s greatest brews.

With so many craft beers around, it’s more important than ever to stand out with a strong brand. Although there’s something really charming about a craft beer label which looks ‘un-designed’ or hand made, a label must project the personality of the beer, and the passion of the brewer. A unique beer needs a unique label, and a bad design can leave a great beer overlooked.

I’m lucky to live just around the corner from an incredible little shop called ‘Beeritz’. They sell beers from all over Yorkshire, the UK, and the world. Beer and hundreds of quirky beer labels (and free tastings) means I’m a very good customer. I’ve spotted a few breweries that seem to be missing the mark where design is concerned, these may very well be awesome beers inside the bottle, but they’re being totally let down by the labels. On the outside they look dated and some just plain weird and unappetising. Here are some of the worst offenders…

Here are some of my favourite beer labels around at the moment. They’ve got individual quirks, plenty of character, visual appeal and most importantly, they’re well designed…

We would love to try our hand at designing some craft beer, so if there are any microbreweries out there in need of a unique and awesome brand, give us a shout! – free samples accepted.

 

 

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