Check out the detail in this ceiling cornicing, in the meeting room at the new Robot Food HQ at Tower Works in Leeds.
It’s been restored by making moulds from the original and painstakingly replicated to reproduce the former glory. Sheets of opaque glass will be added to the middle and above the suspended ceiling there will be permanent lighting and a couple of roof skylights.
We’ve just had news that we’ll get keys by 1st of May and we can’t wait to be in!
Chck out this amazing 1950′s Strand pattern 23 stage lamp that just arrived for the new studio.
OMG, it’s getting bigger!.. This may be Martin’s last attempt at big hair before he recedes beyond help, so we’ll keep you updated as it continues its journey towards the sun.
We’re pleased to announce that local, talented illustrator Joe Snow has joined our Artist Network.
Joe studied at Bath Spa University College and achieved a BA (Hons) in Graphic Design. He now lives near Leeds and works as a freelance illustrator/designer. His style comes from a love of print and 1950s atomic era bubble gum Americana. Always experimenting with line and colour, Joe’s work is always vibrant, bold and eye-catching.
For more of his work, please click this link: www.robot-food.com/artist-network/joe-snow
We’ve just been to Harrogate Morrisons for some research, to find it’s undergone a full redesign. The style of the store follows the Leeds, Kirkstall flagship/trial store, but not only has the concept not been diluted, it’s actually been improved.
The ‘Market Fresh’ area is open and bright, with informative point of sale, in a farm fresh feel, but it’s the variety of fresh produce that really amazes. Each of the counters are clearly separated by clean signage, with fun tone of voice injected and the whole store has been stripped of cluttered point of sale, so product stands out.
The new store layout, together with effective M brand range overhals and leading NPD will surely mean trouble for the other major three, as it’s rolled out nationally.
Myprotein has launched it’s first TV advert campaign, featuring the new strapline ‘Fuel your ambition’, which we came up with while redesigning the company’s packaging.
As well as suggesting the new strapline, we encouraged Myprotein to remove their ‘MP’ icon, which used to precede the logo and our pack designs set the way for a new brand style and clearer guidelines.
We used the products for years, before being instructed and think that the new image and strapline help make Myprotien a leading consumer brand. After almost a decade supplying direct by mail order, the company has taken the step to also supply retail, and with a more brand impact should go from strength to strength.
The biggest brand in the category is Maximuscle, which was bought last year by Glaxo Smith Kline for £162million. This January saw the launch of its latest TV ad campaign and a new company strapline, ‘Behind your performance’. We can’t help but wonder how much GSK paid for an ad agency to come up with that! It might now be more apt if it were changed to ‘Behind our competition’.
Click this link to watch the new Myprotein advert: http://www.youtube.com/watch?v=ABUkiT09ui4
JP bar opened its doors on Otley road in Headingley, Leeds today and is a new take away restaurant offering the finest, great value jacket potatoes and sandwiches. With a selection of house favorites, a choice of breads and twice baked potatoes, the menu has something to offer everyone. The produce is fresh, with a choice of additional toppings and daily made sauces to make taste buds tingle.
We created the identity, together with menus, signage, point of sale material, packaging, uniforms and advertising. The look is fresh and bold in a three-colour palette consisting of vibrant green, old white and dark grey. The design is heavy on typography and punchy communication aimed heavily at the young professional and student population that the shop should attract in its first Headingly location. Examples of this include coffee cups that say “So hot right now!” and a variety of uniform T-shirt prints such as “Super Fresh – Boom!” Key communication is combined with appetising food photography, that we art directed.
“It’s only day one, but the business has big plans for expansion and the forward thinking design that Robot-food have given us really arms us for success”, said Manager Atif Dar.
Following the launch, we are now working on the corporate website.
Following a feature on BBC breakfast this morning about the boom of speciality biscuits, we realised that the new Thorntons ‘ Toffee & Milk Chocolate’ Cookies have hit the shelves, in the pack we designed and art directed.
Oh my God they’re good! Head down to your local Thorntons store or supermarket to give them a try.
We were recently appointed to redesign the branding and packaging for Beanies flavour coffee.
Beanies is a unique product, due to the fact that the flavour is actually locked in with the coffee. Available across seven flavours in ground filter and instant form, the makers are convinced that this convenient, zero calorie, medium roast coffee will become a huge hit with more adventurous coffee drinkers of all ages. The rebrand is to coincide with a relaunch of Beanies, ahead of its appearance in major national retailers. The company is also launching a variety of flavour coffee instant stick packs targeting trade and hospitality.
We have created more brand impact, by simplifying the previous logo, while retaining the personality and movement of the font. The packaging has a raw textured card finish in a natural dark brown, to show that the brand is serious about its coffee, with the branding and key product descriptor applied in a white foil finish for stand out. The bean that was incorporated in the previous design has been rounded to become more iconic and we used as a die-cut window on the filter packs to expose the flavour variant colour of the internal box beneath. The whole finish and experience has become more tactile and premium, while clearly indicating that although serious about its product, the brand is full of fun.
We also introduced the strapline, “The Flavour Co.” to position the brand as a master within flavour produce and open the opportunity of future product categories and some exciting NPD ideas.
We’re now working with the brand on its corporate website and advertising strategy and we’re excited about what the future holds for this young brand.
Today we’re excited by the arrival of our newest Senior Creative, Julia D’Arcy. Julia brings a big, bulging bag of experience in branding, packaging and illustration, having worked at Junc for the past six years.
We’re stoked to have her valuable input and know that her style will add a further dimension to the work we produce.
WooHoo!
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