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June 22, 2009

NEW WINE BRAND DRINKS WELL AND IS UP FOR GRABS

After the success of our recent label design of NICE NOSE wine, we have created a new wine brand concept with ‘Drinks Well’.

The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.

The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.

The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.

We are now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.

June 10, 2009

ROBOT-FOOD MAKES CAT FOOD

We show a new side to our talents, branching into the pet food industry with ‘My Cat Loves’.

We have designed an almost familiar identity, unique in the market, with subtle shelf shout to back up the flavours. The product is intended to appeal to cat owners in humour as much as their cats’ in taste. The packaging alludes to the 1930’s, combining tri-colour print over a traditional paper packet.

“I’ve tried almost every complete cat food on the supermarket shelf, but my cat continues to bring in blackbirds and mice to fill his bowl.

“We must listen to the requirements of the end consumer!” says Simon.

Looking back to a time before major pet food companies were established, what flavours would be the obvious choices for the cat? In the pre-mid 1900’s as cat flaps grew in popularity, would cats have really dragged turkeys, lamb and cattle into the house?