© 2012 Robot Food Ltd.

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March 2, 2012

JP Bar Opens For Business

JP bar opened its doors on Otley road in Headingley, Leeds today and is a new take away restaurant offering the finest, great value jacket potatoes and sandwiches. With a selection of house favorites, a choice of breads and twice baked potatoes, the menu has something to offer everyone. The produce is fresh, with a choice of additional toppings and daily made sauces to make taste buds tingle.

We created the identity, together with menus, signage, point of sale material, packaging, uniforms and advertising. The look is fresh and bold in a three-colour palette consisting of vibrant green, old white and dark grey. The design is heavy on typography and punchy communication aimed heavily at the young professional and student population that the shop should attract in its first Headingly location. Examples of this include coffee cups that say “So hot right now!” and a variety of uniform T-shirt prints such as “Super Fresh – Boom!” Key communication is combined with appetising food photography, that we art directed.

“It’s only day one, but the business has big plans for expansion and the forward thinking design that Robot-food have given us really arms us for success”, said Manager Atif Dar.

Following the launch, we are now working on the corporate website.

February 23, 2012

Beaming With Flavour

We were recently appointed to redesign the branding and packaging for Beanies flavour coffee.

Beanies is a unique product, due to the fact that the flavour is actually locked in with the coffee. Available across seven flavours in ground filter and instant form, the makers are convinced that this convenient, zero calorie, medium roast coffee will become a huge hit with more adventurous coffee drinkers of all ages. The rebrand is to coincide with a relaunch of Beanies, ahead of its appearance in major national retailers. The company is also launching a variety of flavour coffee instant stick packs targeting trade and hospitality.

We have created more brand impact, by simplifying the previous logo, while retaining the personality and movement of the font. The packaging has a raw textured card finish in a natural dark brown, to show that the brand is serious about its coffee, with the branding and key product descriptor applied in a white foil finish for stand out. The bean that was incorporated in the previous design has been rounded to become more iconic and we used as a die-cut window on the filter packs to expose the flavour variant colour of the internal box beneath. The whole finish and experience has become more tactile and premium, while clearly indicating that although serious about its product, the brand is full of fun.

We also introduced the strapline, “The Flavour Co.” to position the brand as a master within flavour produce and open the opportunity of future product categories and some exciting NPD ideas.

We’re now working with the brand on its corporate website and advertising strategy and we’re excited about what the future holds for this young brand.


January 10, 2012

Beanies Rebrand

Here’s the new identity we’ve developed for Beanies. The logo is based on the original font, but we’ve spaced and resized the lettering to be more legible. It’s still fun and by removing the keylines, appears more adult and contemporary. It will be applied to the new pack designs in a bold white gloss foil, so check back soon to see. We’ve also heroes the coffee bean icon above the ‘i’ and added ‘The Flavour Co.’ as a strapline, to leave no doubt what Beanies is famous for.

January 18, 2011

Rimon Pomegranate Juice

3 bottles of Rimon Pomegranate juice that we worked on have just arrived and look great. Keep an eye out for them on the shelves.

April 30, 2010

HOW REFRESHING

Here is our refresh of the Rimon logo that will be used across the new label designs. The colours are fresh with a purple colour that stands out from the red wine category. This will be contrasted with cool grey for the new label designs with a look to reinforce that these wines are “Unashamedly Different”.

April 13, 2010

FINE WINES

A copy of Monsa’s book PLUSwine just landed at our HQ, which features some of the best and most unique wine label designs from around the world. It’s great to see two of our designs are in there amongst some really creative work.

June 22, 2009

NEW WINE BRAND DRINKS WELL AND IS UP FOR GRABS

After the success of our recent label design of NICE NOSE wine, we have created a new wine brand concept with ‘Drinks Well’.

The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.

The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.

The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.

We are now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.