Here’s our rebrand of Ella Georgia – A retail website and shop, selling ethical jewellery, homeware, clothing and bath and body products.
We developed the strap-line ‘Style with heart’, and added personality with a hand drawn font and an ownable, bohemian pattern, illustrated in-house.
The new look suits the proposition perfectly and we’re now working with Ella Georgia to develop luxury packaging, branded materials and wrapping paper.
Brand Framework | Branding | Product | Packaging | Art Direction | Copy | Retail | Web | Advertising
When EDZ approached us to re-design their packaging, we identified that a re-brand was needed in order to maintain position within the motorcycle industry and to break into new sports markets.
To demonstrate this we researched and suggested the possible outdoor sports market opportunities and the leading brands within them. We then showed how our logo concept worked alongside these brands.
The new brand logo is iconic and suggests ‘performance layering’. We introduced the ‘Performance Layering’ strap-line and a colour coded performance icon to work on garments. Both a small part of the logo and the performance icon change colour to denote which climate category each product sits within.
We designed new packaging structures in a matt laminate finish to enhance the performance feel.
As the garments are single colour, we removed pack photography and replaced it with a product window. This reduced the number of artwork skus required as product specifics are featured on colour coded, gloss varnish stickers.
Both the reduction in pack variations and the removal of photography reduced cost for the client.
We designed a functional new website, with both a motorbike and outdoor sports side to appeal to both markets. We also art directed versatile lifestyle photography to work across the website, point of sale material and advertising.
While working on the project, we also suggested new clothing designs for both the performance layering and a new range of casual clothing.
Inspired by a confident new identity, EDZ opened a new flagship store in Cumbria and we designed the signage and POS.
JAMES TILLEARD | Managing Director at EDZ Layering
We’re pleased to announce that local, talented illustrator Joe Snow has joined our Artist Network.
Joe studied at Bath Spa University College and achieved a BA (Hons) in Graphic Design. He now lives near Leeds and works as a freelance illustrator/designer. His style comes from a love of print and 1950s atomic era bubble gum Americana. Always experimenting with line and colour, Joe’s work is always vibrant, bold and eye-catching.
For more of his work, please click this link: www.robot-food.com/artist-network/joe-snow
Flore Petit of our Artist Network has just sent us some of her new work and it’s well worth a look. Just click on the Artist Network tab on the navigation bar or click here: www.robot-food.com/flore-petit
Here’s a cool wallpaper print that we’ve developed for the new restaurant chain that we’re working on. It shows a snippet of the finished branding with illustration by Jono Wood from our Artist Network and we’re really excited to unveil the full branding and restaurant design in a couple of weeks!
After recently taking on totally new projects in shopfitting and restaurant branding, we’ve now branched into signwriting for the new restaurant. The interior is starting to take shape and a big launch party is planned for the start of August. A full release will be going out prior to launch, when we will unveil the name, design and the man behind the venture. For now, here’s some of our painted handywork.
Artist Network hero Schoph just sent us these photos of a piece that he’s finished to hang here at Robot-food HQ.
We look forward to seeing you Thursday R-kid!
We’re really pleased to announce the addition of Andy Mold – AKA Rootz to the Artist Network.
Rootz is a graphic designer and artist from Birmingham who works in various media and is heavily influenced by his love of skateboarding, artwork and tattoo designs. He’s great at working to a creative brief and we can’t wait to involve him in a project.
Click on the Artist Network tab at the top to see more of his work and others.
Here’s some amazing concept work by Artist Network collaborator Simon Inman. It’s an NPD idea for soap made from 100% RSPO certified sustainable palm oil. “The design would not only stand out on shelf, but also inform and educate the consumer.
In Indonesia and Malaysia, over thirty square miles of wildlife-rich forest are being felled daily to make way for palm oil plantations. With such a devastating impact on animal habitats, many endangered species such as tigers, orangutans and even lizards are now on the verge of extinction.”
After researching the market, a simple texture based illustration style was developed for three different bars. Simon created a character for each bar based on animal species in danger of becoming extinct from unsustainable palm oil production. Creative copy gave each animal real personality and also highlighted their plight.
It may only be a little bar of soap, but using products that contain unsustainable palm oil has serious consequences for our planet. As the strapline says ‘Wash your hands of unsustainable palm oil’, you’ll not only have clean hands, but also a cleaner conscience.”
Keep up the great work Si!
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