Opinion

Brand Evolution: Learn to share if you want to be a natural selection

Warning: Demographics can seriously damage your brand. Marketing and branding, like anything else, must evolve or die. The world has moved on. A lot. So too has consumer behaviour and, as such, the way we measure consumers has to adapt to remain relevant.  

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Opinion

The Challenger Mentality

When we’re younger, our parents tell us that boredom is just a lack of imagination. Now big retailers are echoing the sentiment. Brands are in trouble (it’s no secret) and names like ‘Project Renewal’ and ‘Reset’ don’t mask the gauntlet that’s been thrown down by every new ‘differentiation strategy.’

‘Give our customers something to get excited about or lose the shelf space.’ I’m paraphrasing –

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Opinion

Can we handle the truth?

GDR Creative Intelligence are known globally for providing brands with the latest on retail trends and their eagerly anticipated Global Innovation Report full of cutting-edge case studies.  This quarter, we were asked to design the cover,

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Opinion

What we don’t know, is worth knowing

As a brand agency, we’re in the business of selling success. Whilst it’s impossible to offer a ‘dead cert’ to clients, they will at least look for an ‘almost definite’ when appointing an agency to manage their brand.

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Opinion

#OurWorkIsRubbish

When you try too hard, it’s all too easy to fail. There’s a lot of bigging up, bold claims and bravado in the agency world to convince clients of dead-cert success, inflated sales and WORLD DOMINATION!

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