Opinion

The Value Of Effective Design

Here’s my recent Designer’s Den piece for Packaging Gazette, on the far-reaching value of effective design:

Whoever said, ‘Don’t judge a book by its cover’, clearly wasn’t thinking about packaging design.

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Opinion

Viva Brazil!

With the World Cup taking place in Brazil in just a couple of weeks, Rio’s Carnival spirit is making its way into consumer hands as we see a variety of brands undergo a Brazilian makeover.

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Opinion

Brand Success – Tier to the Top

Most companies understand that brands are powerful marketing assets. As day to day lives become busier than ever, brands offer familiarity and trust, which in turn makes shopping decisions easier. However, some of the biggest challenges companies face is how to structure their brand and on-pack communication.

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Opinion

Opinion Series: Tone of Voice

Thanks to The Dieline for publishing my thoughts on tone of voice in their Opinion Series.

You can read it here:

http://www.thedieline.com/blog/2014/5/21/opinion-series-tone-of-voice

You wouldn’t choose a logo,

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Opinion

Dyslexic Columnist

I couldn’t have written the title to this post without the help of spellcheck, but amazingly I’ve been invited to become a regular contributing writer for Packaging Gazette following this piece I wrote for their Packaging Yearbook!

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