Opinion

The No. 1 Rule In Branding

It’s well understood that a strong logo is one of the most important marketing tools. A well designed logo should not only provide a recognisable identity, but should also communicate who you are and what you do.

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Opinion

What Can We Learn From Across The North Sea?

The Minimalist design trend peaked in the late 50’s, 60’s and 70’s, but has been going strong for decades now, and it don’t show any signs of disappearing. It’s all about bold colours, simple ideas and making the most from the raw material,

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Opinion

Getting it Right First Time

Brand owners often underestimate the power of effective design, assuming that a freelance designer can offer better value for money than a specialist agency with a strategic approach and a wealth of combined skills. This just isn’t the case,

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Opinion

Innovation or Adoption?

About 14 weeks ago we launched a shiny new website (this one). During the design process we realised it was pointless to look to other design agencies for inspiration, as our competitors sites lacked innovation.

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Opinion

Trend Watch – We love the 90s!

As Design director I love to keep up-to-date with the latest Fashion, Tech gizmos, news and forecasts. This is something I’ve consistently done since my teens and it’s amazing to be in a industry where I can actually take my interests to work and use them commercially.

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