Projects

Homepride Kids: Serving up adventure for little taste explorers

Simple, easy and a cupboard staple for many, Homepride is a favourite amongst families. Now, Homepride Kids is set to stir up the children’s food category with an adventurous range of cooking and pasta sauces created to reassure parents and excite fussy young palettes.

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Projects

Getting into the spirit with Mr Kipling Australia

Mr Kipling is a brand beloved by Brits and known for its lines of ‘exceedingly good’ cakes and baked goods. Further afield however, the brand is really only enjoyed as a seasonal treat available during the Christmas period;

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Projects

What the heck is Project Disrupt?

Boredom, as our parents used to say, is just a lack of imagination. And while this adage may well have been a ‘get-rid’ ploy, its truth is something that has stuck with us all these years.

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Projects

Feel Good quenches millennial thirst

After being purchased by Nichols PLC (owner of Vimto) Feel Good were in a position for change. With no added sugar, 100% natural ingredients and the backlash against sugar, Feel Good set their sights on a new millennial target,

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Projects

‘Hands on Fun’ with TOMY Toomies

With over 90 years experience and a reputation for quality, it’s fair to say that TOMY is one of the world’s most favourite toy brands. But a review of their infant and toddler ranges flagged an opportunity to stand out more on shelves and communicate the fun and joy of TOMY Toys to a new audience of millennial parents.

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