Projects

Feel Good quenches millennial thirst

After being purchased by Nichols PLC (owner of Vimto) Feel Good were in a position for change. With no added sugar, 100% natural ingredients and the backlash against sugar, Feel Good set their sights on a new millennial target,

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Projects

‘Hands on Fun’ with TOMY Toomies

With over 90 years experience and a reputation for quality, it’s fair to say that TOMY is one of the world’s most favourite toy brands. But a review of their infant and toddler ranges flagged an opportunity to stand out more on shelves and communicate the fun and joy of TOMY Toys to a new audience of millennial parents.

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Projects

A new sub-brand for Jammie Dodgers that’s mischievously wholesome and ‘full of good fun’!

Known and beloved by many, Jammie Dodgers is a brand synonymous with mischief (and tasty biscuits). New to their portfolio is Oaty Bites, a new range of mini raspberry oat biscuits aimed at mums and little ones under 5.

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Projects

3 new limited edition Mini Rolls to fall for

Autumn is here and with it comes crunchy golden leaves, big fluffy scarves and three new limited edition Cadbury’s Mini Rolls flavours. Honeycomb, Hazelnut and Marshmallow are the latest in the line-up and selling out fast in selected stores across the UK.

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Projects

Baring all on the cover of GDR’s 65th Global Innovation Report

GDR Creative Intelligence are known globally for providing the latest on retail trends and innovations, keeping some of the world’s biggest brands in the know. Every quarter they release their eagerly anticipated Global Innovation Report,

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