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Yorkshire Based premium pudding company, Just Puds has re-launched with a new identity and product range that celebrates Great Britain and our history of classic puddings.

All the companies’ puddings are developed at home in the farm kitchen, in Masham by founder, Rosemary Robinson. The new line up includes favourites such as Ginger N’ Spice, Kiss Me Quick, Messy Chocolate, St. Clements & Sticky Toffee. Each incorporates Rosemary’s unique take on the original recipe, using only the finest ingredients.

We were appointed last year to redesign the packaging and create a brighter future for the company, by developing a range with more shelf stand out. We worked with Just Puds to redefine the brand’s key attributes and soon established that tradition, quality and Britishness was at the heart of what the company stands for.

The Just Puds logo font has been altered to appear more ‘gloopy’, as if made of cream and the icon now sits within a new postage stamp holding device with “Great British Classics” added within. The stamp suggests a kitsch post card feel, with an angled union jack providing a pack backdrop in a colour relevant to each pudding variant. We developed variant descriptors, using fun imagery, to compliment each pudding and add individual personality. Product photography is styled in a traditional scene and placed on pack as if shot on Polaroid, held in place by photo corner mounts.

“Each pudding carries its own unique story, which is mentioned on the rear pack face, as we feel it’s important to explain each ones place in British history. We’re proud to be the company championing classic British puddings and we’re excited to develop more recipes, to extend the range, bringing fun back to after dinner treats”, said Just Puds co founder, Graeme Robinson.

Our involvement has helped to grow retailer listings by four hundred percent and Just Puds new range will be available in independent retailers and supermarkets nationwide this week.

We’re currently working on a redesign of Stoats packaging, while gorging ourselves on their porridge bars. We just had to tell you how good they taste!

If you’re after a tasty, natural treat, get involved with Stoats. Their packaged oats are also amazing.

Here’s our fourth business card design in just over three years!

After more than six months of waiting and a couple of delays, the new Robot Food studios are finally ready and the wait has been worth while!

If you’re a regular on our blog, you’ll know that when we signed up last October, the place was a mess. A little vision was required back then, as we were the first potential tenants to walk around the building, wearing hard hats. We snatched up the two old directors offices of the former needle factory, in hope the renovation would bring the grade 2 listed Tower Works building back to life, as it has.

Tower Works is situated in the heart of the Holbeck urban development, right behind Leeds train station. This newly regenerated area is home to most of the areas thriving creative companies and the positive atmosphere is infectious.

We have a bit of carpentry to do in the main studio before we move, but should be in mid month.

Here’s our latest recruitment ad.

OMG, it’s getting bigger!.. This may be Martin’s last attempt at big hair before he recedes beyond help, so we’ll keep you updated as it continues its journey towards the sun.