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Enjoying Water’s Easy With…

In the US, they call them ‘water enhancers’. Already huge over there, they’re about to take the UK by storm. Vimto is ahead of the rush. Each handy, bag-size concentrate flavours your water so you can enjoy Vimto wherever you are – the gym, at work, eating out. Just squeeze into your water and away you go. We were called in to create a strong sub-brand and pack design and the messaging is clear: ‘Enjoying water’s easy with Vimto Squeezy’.

Vimto Squeezy is available in Original, Strawberry and Cherry flavours at Tesco stores nationwide.

VimtoSqueasy-Web-Pages-3200-x-2000_CloseupHand VimtoSqueasy-Web-Pages-3200-x-2000_SRP
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