Dodgers | Jammie Dodgers Branding

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

To draw on nostalgia, we retained the original 'Dodgers' font, derived from The Beano's 'Rodger The Dodger' comic strip. We added a 'heart' to the 'O' to hero the heart of the product and changed the logo font to a subtle, retro cream colour for consistency.

Dodgers | Toffee Dodgers Branding

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

To draw on nostalgia, we retained the original 'Dodgers' font, derived from The Beano's 'Rodger The Dodger' comic strip. We added a 'heart' to the 'O' to hero the heart of the product and changed the logo font to a subtle, retro cream colour for consistency.

Dodgers | Choccie Dodgers Branding

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

To draw on nostalgia, we retained the original 'Dodgers' font, derived from The Beano's 'Rodger The Dodger' comic strip. We added a 'heart' to the 'O' to hero the heart of the product and changed the logo font to a subtle, retro cream colour for consistency.

Dodgers | Jammie, Toffee & Choccie Dodgers

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

For the packs, we chose a vivid, retro sunburst as a backdrop, which allowed for bold variant differentiation. We also added product variant photography in an old-school storybook style. A life size product shot now precedes the logos and we added cheeky marker pen style graffiti to hero the heart of the product with ‘Everyone Loves’. This marker pen appears as a variant strap line such as ‘Jamtastic’, ‘Makes a proper mess!’ and ‘Get stuck in!’ - which was chosen as the brand strapline for advertising.

Dodgers | CHOCCIE DODGERS MINIS NPD

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

Our redesign of Minis allowed for the introduction of new Choccie Dodgers Minis. The bag is vibrant and communicates to parents that there are six snack packs inside.

Dodgers | Mini Bites - Rebrand

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

We created bold sub branding for the core family extensions. We chose the title 'Mini Bites' to replace 'Snack Bites' and retained much of the core themes in the design of the pack. We also expressed more of a grown-up, sharing occasion in the design and tone of voice.

Dodgers | Dodgers Instore POS

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

We've worked with Burton's Foods and their retail partners to develop point of sale propositions. This has assisted both Burton's for sell in and their retail partners in sell through.

Dodgers | Brand Guidelines

STRATEGY | BRANDING | NPD | PACKAGING | TONE OF VOICE | ART DIRECTION | POS | BRAND GUIDELINES

Dodgers | Happy Client