The Little Barn | Range of Product

IDENTITY | STRAPLINE | PACKAGING | ILLUSTRATION | ART DIRECTION | TONE OF VOICE | PRINT

Little Barn is an entirely new brand, producing 'homemade to homebake' products. The company takes its name from a little converted barn where the products are made. We created a strong brand full of colour to offer some real shelf shout. The pot labels are in a two-tone in a retro ‘bero’ bakery style and we invited Simon Inman from our Artist Network to illustrate a scene that joins the logo and wraps around the pot. We also developed a unique tone of voice that carries through the range with sentiment such as “with no added silliness”.

The Little Barn | Pot Label

IDENTITY | STRAPLINE | PACKAGING | ILLUSTRATION | ART DIRECTION | TONE OF VOICE | PRINT

There's a gap where the label ends at the back of the pot, which allows you to see how much mix is left.

The Little Barn | Pot Label

IDENTITY | STRAPLINE | PACKAGING | ILLUSTRATION | ART DIRECTION | TONE OF VOICE | PRINT

Here's a full pot label, showing the illustrated scene and content.

The Little Barn | Homebaking

IDENTITY | STRAPLINE | PACKAGING | ILLUSTRATION | ART DIRECTION | TONE OF VOICE | PRINT

Little Barn is an entirely new brand, producing 'homemade to homebake' products. The company takes its name from a little converted barn where the products are made. We created a strong brand full of colour to offer some real shelf shout. The pot labels are in a two-tone in a retro ‘bero’ bakery style and we invited Simon Inman from our Artist Network to illustrate a scene that joins the logo and wraps around the pot. We also developed a unique tone of voice that carries through the range with sentiment such as “with no added silliness”.

The Little Barn | Happy Client