Morrisons | Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

We worked on a few products to show how a range could work.

Morrisons | Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

Has a shepherd's pie ever looked this good?

Morrisons | Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

This sausage pack concept shows how the same design can be applied to a thin sleeve, showcasing ingredients, while displaying fresh product.

Morrisons | M Bistro POS Concept

Branding | Art Direction

Here's how the theme can be continued with point of sale.

Morrisons | M Bistro Lorry Signage Concept

Branding | Art Direction

...does this make you hungry?

Morrisons | Readymeal Range Existing Design

We also looked at how the readymeals could be redesigned to improve consistency and appear more branded. We also suggested a common design theme to cut design cost and add to the overall range feel.

Morrisons | Readymeal Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

We created a 'World Flavours' identity for all readymeals. A visual sleeve of colour clearly shows the group to which each readymeal belongs, as does a cheeky illustration which adds to the provenance. Photography is big and beautiful with propping that cross-sells products.

Morrisons | Readymeal Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

Here's how the Indian range might look. Gone is the traditional dark wood and in comes with vibrant, close up food photography that uses natural light. The propping again cross-sells, as does the descriptor.

Morrisons | Readymeal Range Rebrand Concept

BRANDING | PACKAGING | ART DIRECTION

The American product doesn't have to be shot on stars and stripes and we've again propped it to cross-sell other products. It would be simple to add a new country category using this design template.