Case Studies
- Dodgers
- Victus Restaurants
- Shade Station
- The Little Barn
- EDZ Layering
- Thorntons
- Myprotein
- Northumbrian Fine Foods
- Bangkok Kitchen
- Robert Welch
- Morrisons
- Netto Foodstores
- Gear4
- Nice Nose Wines
- Rimon
- Cubana Bar
- Some Nice Concepts
SHARE THIS PAGE
Myprotein | Previous Design

PACKAGING | STRAPLINE
Myprotein are the largest online supplier of protein powders and supplements in the UK and have now branched into retail with the new market leading pouches we designed. There are 27 different product pouches across four ranges. We rebranded the 'Essentials' range as 'Core', in a simple white and blue pouch and chose a reflective metallic stock for the MP Max premium ranges. These include MP Max, Max Elle and Max Elite, which are clearly defined by category colours. While working on the project we also suggested changing the company strapline from 'The Home of Sports Nutrition' to 'Fuel Your Ambition', which is far more emotive and lifestyle orientated, so better suited the wide product group, which includes diet supplements.
Myprotein | Packaging Redesign

PACKAGING | STRAPLINE
MyProtein are the largest online supplier of protein powders and supplements in the UK and have now branched into retail with the new market leading pouches we designed. Myprotein are the largest online supplier of protein powders and supplements in the UK and have now branched into retail with the new market leading pouches we designed. There are 27 different product pouches across four ranges. We rebranded the 'Essentials' range as 'Core', in a simple white and blue pouch and chose a reflective metallic stock for the MP Max premium ranges. These include MP Max, Max Elle and Max Elite, which are clearly defined by category colours. While working on the project we also suggested changing the company strapline from 'The Home of Sports Nutrition' to 'Fuel Your Ambition', which is far more emotive and lifestyle orientated, so better suited the wide product group, which includes diet supplements.
