Case Studies

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Netto Foodstores | Previous Design

Previous Design

 


Netto asked us to rebrand a range of frozen readymeals that were underperforming.

Netto Foodstores | Authentic Cuisine Readymeals

packaging design branding supermarket agency

BRANDING | PACKAGING | ART DIRECTION


We developed a simple branded square for 'Authentic Cuisine' that changes by category colour to denote the group of origin that each meal sits within. The design is simple, yet more premium, suggesting better value while allowing for beautiful full bleed photography, which is propped according to the group of origin.

Netto Foodstores | Authentic Cuisine Readymeals

BRANDING | PACKAGING | ART DIRECTION

BRANDING | PACKAGING | ART DIRECTION


We developed a simple branded square for 'Authentic Cuisine' that changes by category colour to denote the group of origin that each meal sits within. The design is simple, yet more premium, suggesting better value while allowing for beautiful full bleed photography, which is propped according to the group of origin.

Netto Foodstores | ABBOTSFORD PIES

BRANDING | PACKAGING | ART DIRECTION

BRANDING | PACKAGING | ART DIRECTION


We also rebranded a range of 'Abbotsford' frozen pies. The new branding is strong and suggests a hearty meat product. The photography is relaxed and inviting, propped with fresh vegetables.