Northumbrian Fine Foods | Corporate Identity

IDENTITY | STRAPLINE | WEBSITE | PRINT

We had been working for NFF for a while on various packaging projects when they asked us to rebrand the company. It produces a range premium baked goods for brands and major retailers and wanted a clean and contemporary identity that refelected this.

Northumbrian Fine Foods | Corporate Identity

IDENTITY | STRAPLINE | WEBSITE | PRINT

We had been working for NFF for a while on various packaging projects when they asked us to rebrand the company. It produces a range premium baked goods for brands and major retailers and wanted a clean and contemporary identity that refelected this.

Northumbrian Fine Foods | Website

IDENTITY | STRAPLINE | WEBSITE | PRINT

We also redesigned the corporate website. In it we have included a timeline of company activity with images that reflect what was happening at key times in the company's history. Check it out at: www.northumbrianfinefoods.com

Northumbrian Fine Foods | Website

IDENTITY | STRAPLINE | WEBSITE | PRINT

We also redesigned the corporate website. In it we have included a timeline of company activity with images that reflect what was happening at key times in the company's history. Check it out at: www.northumbrianfinefoods.com

Northumbrian Fine Foods | Maryland - Cereal Bars Redesign

PACKAGING | ART DIRECTION | TONE OF VOICE

The recipe for Maryland cereal bars has been improved, so we were instructed to develop stronger packaging. The design focuses around strong product photography with ingredients heroed on the back of pack.

Northumbrian Fine Foods | Ainsley Harriott - Cereal Bars Previous Design

Here's what Ainsley Harriott cereal bars looked like before our refresh

Northumbrian Fine Foods | Ainsley Harriott - Cereal Bars Redesign

PACKAGING | ART DIRECTION | TONE OF VOICE

We decided that beautiful ingredients photography would best sell the product and set this on a white stone backdrop. We added vibrant colour to differentiate the flavours and we made the tone of voice suggest a more special product.

Northumbrian Fine Foods | Jammie Dodgers - Snack Bars Redesign

PACKAGING | ART DIRECTION | TONE OF VOICE

NFF picked up the license to produce Jammie Dodgers for Burton's Foods, which was our introduction to Burton's. For this project we introduced a elements of mischief through illustration and tone, which led us onto a rebrand of Jammie Dodgers.

Northumbrian Fine Foods | Harvest Vale

NAME | BRANDING | ART DIRECTION | PACKAGING | ILLUSTRATION

Harvest Vale is a new brand, produced by NFF to sell into discount channels. We designed the branding using the same font as the NFF corporate identity to provide a link and creted packaging that is fun, fresh and alive with personality.

Northumbrian Fine Foods | Happy Client