Case Studies
- Dodgers
- Victus Restaurants
- Shade Station
- The Little Barn
- EDZ Layering
- Thorntons
- Myprotein
- Northumbrian Fine Foods
- Bangkok Kitchen
- Robert Welch
- Morrisons
- Netto Foodstores
- Gear4
- Nice Nose Wines
- Rimon
- Cubana Bar
- Some Nice Concepts
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Thorntons | Cookies - NPD
PACKAGING | ART DIRECTION | TONE OF VOICE
We worked with Thornton's and Northumbrian Fine Fods to develop a new range of cookies under the Thornton's brand.
The design draws on the heritage of the brand. We gave each card pack the appearance of a traditional glossy biscuit tin, using sweet shop style stripes and a paper label feel holding device over product photography.
Our desoign became the template for the roll-out of all Thorntons licenced products.
Thorntons | Classics - Rebrand Concept
DESIGN | ILLUSTRATION
Thorntons in-house team brifed us to develop concepts for various product re-designs. These concepts were used in consumer research to help with product positioning and many of our ideas were used in the final designs.
Thorntons | Classics - Rebrand Concept
DESIGN | ILLUSTRATION
Thorntons in-house team brifed us to develop concepts for various product re-designs. These concepts were used in consumer research to help with product positioning and many of our ideas were used in the final designs.
Thorntons | Classics - Rebrand Concept
DESIGN | ILLUSTRATION
Thorntons in-house team brifed us to develop concepts for various product re-designs. These concepts were used in consumer research to help with product positioning and many of our ideas were used in the final designs.
Thorntons | Back Of Pack Icons
DESIGN | ILLUSTRATION | TONE OF VOICE
We were also tasked to create an ownable back of pack format that would create interest, promote key messaging and draw attention to things such as direct online ordering. We started by heroing the brand and developed tone of voice, combigned with illustration to seperate indervidual elements. The GDA icon became a cocoa pod, the weight symbol for kids became a baloon and we added product specific interest to the barcodes.
Thorntons | Back Of Pack Design
DESIGN | ILLUSTRATION | TONE OF VOICE
We were also tasked to create an ownable back of pack format that would create interest, promote key messaging and draw attention to things such as direct online ordering. We started by heroing the brand and developed tone of voice, combigned with illustration to seperate indervidual elements. The GDA icon became a cocoa pod, the weight symbol for kids became a baloon and we added product specific interest to the barcodes.
Thorntons | Bean to Bar POS Concept
TONE OF VOICE | ILLUSTRATION
While working on any brand design project, we dig deep to understand and develop the brand personality.
Here is a poem we wrote that promotes the quality of Thorntons chocolate.
Thorntons | Cross Selling Concept
DESIGN | TONE OF VOICE
Here are some recipe card concepts we developed to cross-sell the 24 flavours of chocolate blocks.
Thorntons | Dessert Gallery - Rebrand Concept
DESIGN | ART DIRECTION
While the Thorntons design team were redefining the house brand style, we worked with them supplying concepts to assist in positioning of products that were to be redesigned.
Thorntons | Dessert Gallery - Rebrand Concept
DESIGN | ART DIRECTION
While the Thorntons design team were redefining the house brand style, we worked with them supplying concepts to assist in positioning of products that were to be redesigned.
Thorntons | Happy Client
