Victus Restaurants « Robot Food | Branding Agency & Packaging Design

Case Studies

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Victus Restaurants | BRANDING

Victus restaurant was born by a dynamic team of people who all share a love for fresh, quality and generally tasty food from around the world. The stylish and eclectic interior includes a colourful mix of furniture and industrial lighting. We created bold, artistic branding, offered in five colourways to add variation across the many applications from signage to packaging. The brand illustration was created by Robot-food Artist Network illustrator, Jono Wood .

Victus Restaurants | Shop Frontage

The logo is stripped back to just the typeface for the main exterior signage and the brand illustration appears inside the windows on curved walls to the right and left. We added key messaging to the windows and external barriers. Signage can vary in colour from location to location, from the five available logo options.

Victus Restaurants | Internal Visuals

We created internal 3D visuals to show how our design would compliment the chosen layout, furniture and fittings. This encouraged the team to paint walls in branding colours, allow us to hand-paint signage, create a bespoke illustration wallpaper and have a 2.5m branded canvas produced.

Victus Restaurants | Branded Wallpaper

Here's some bespoke branding illustration wallpaper that we developed to add personality to the upstairs mezanine.

Victus Restaurants | Finishing Touches

We added branded tone of voice and icons across signage, point of sale, website, menus and uniforms to develop personality. We also sourced vintage photography from around the world to compliment the brand style.

Victus Restaurants | Wall Canvas

Here's how the branding works inside the restaurant. This huge 2.5m printed canvas is perfect against the massive exposed brick wall.

Victus Restaurants | Point of Sale

Here's an example of some of the internal POS.

Victus Restaurants | Packaging

We used all logo colourways across the various packaging items and stickers. The branding is bold and eclectic, demanding that people take notice and ask questions.

Victus Restaurants | Menu

We laid menus out in a vintage format with colourful food photographhy that we art directed to look natural, bold and appitising.

Victus Restaurants | Website

The website is a montage of all that is Victus. The window for each section is unique, adding to the bohemian feel, demonstrating attention to detail that may be reflected in the food and service. Take a look at: www.victusrestaurants.com

Victus Restaurants | Jenson with a winning team!

From left to right: Simon, Jenson, Mike & Martin