Opinion

The Challenger Mentality

When we’re younger, our parents tell us that boredom is just a lack of imagination. Now big retailers are echoing the sentiment. Brands are in trouble (it’s no secret) and names like ‘Project Renewal’ and ‘Reset’ don’t mask the gauntlet that’s been thrown down by every new ‘differentiation strategy.’

‘Give our customers something to get excited about or lose the shelf space.’ I’m paraphrasing –

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News

Bold, Brave & Beautiful: Vol 3

It’s time for another Bold, Brave and Beautiful!

Volume 3 shares case studies from the last year, agency news on Project Disrupt and our latest thought piece, ‘The Challenger Mentality’

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Projects

BULK POWDERS®’ WMN® raises the bar

BULK POWDERS® is one the UK’s leading sports nutrition brands and has continued to go from strength to strength. (Recently you might have seen British heavyweight boxer and Olympic Gold medalist, Anthony Joshua, featuring as one of their brand ambassadors!) Their latest venture,

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Projects

Making Frozen Cool Again

Gourmade is a new ‘frozen from fresh’ ready meal brand set to take freezers into the 21st century. Frozen food has plenty going for it and is a category on the rise. Viewed as wholesome with low waste appeal,

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News

Now Hiring – PR & Social Executive

PR & SOCIAL EXECUTIVE– JOB DESCRIPTION

About Robot Food

Based in Holbeck, Robot Food is a fiercely independent creative agency who work with start-ups to global brands honing and creating compelling brand stories and executing cut through creative that delivers solid commercial results. 

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