Projects

Loyd Grossman goes gourmet with new Italian and Indian sauce pouches

Following the success of the Loyd Grossman ‘Gastro’ sauce ranges, Premier Foods asked Robot Food back to design a new range of premium cooking sauces aimed at couples who want quality and convenience. Beginning with Italian and Indian flavours, it’s the most inspiring and indulgent Loyd Grossman product range to date.

The idea was to stir up a sense of tasty exclusivity by dialling up the brand’s ‘foodie’ credentials. Robot Food’s elegantly simple pack designs – black with accent colours to reflect key ingredients – communicate the range’s authentic, high quality flavours, which include ‘Mascarpone, Pancetta and Oak Smoked Garlic’ and ‘Roasted Coconut & Red Chilli Madras’.

Sumptuous photography takes the starring role in the pack design, and Robot Food art directed images of beautifully presented serving suggestions. With moody lighting and plenty of rich texture, each image displays the quality ingredients to their best advantage. Backdrops were staged with stylistic simplicity, and feature fresh or raw whole ingredients to evoke a sense of naturalness and provenance.

Ease of use was another key communication, and each pack reverse describes the preparation in ‘three easy steps’, enhancing the restaurant-quality look and feel. The results give Loyd Grossman sauces additional gourmet appeal, and the range is available at supermarkets nationwide.

Jessica Laing at Premier Foods, said, “Robot Food have done us proud with designs that perfectly encapsulate the premium feel we wanted. The photography is stunning, the design is clean, contempoary and elegant, and it’s a step up for consumers who are looking for something truly special. We’re delighted with the results and we’re now getting ready to extend the range.”

Martin Widdowfield, Design Director at Robot Food, said, “We were surprised by the quality of these products and wanted the food to do the talking. So we focused on creating strong, stylish designs that allow the photography to take centre-stage to really show off the individual dishes and authentic ingredients.”

 

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