Man Up

TestoFuel is an anabolic support complex comprised of safe, all natural ingredients that are claimed to increase testosterone production, boost muscle growth, reduce fat and increase labido. With a growing global customer base, the company behind it wanted to boost their gains through an impactful brand, packaging and new e-commerce website.

We took existing assets that had been poorly executed and enhanced them. Then we turned up the volume. The new brand is confident, bold and exciting. Carried across all touch points in an intense split of primary blue and florescent orange, the design blends a high impact lifestyle feel with the associated trust of pharmaceutical products. A secondary icon overlays the logo on the packaging, in a spot UV.

RF Testo Fuel 3200 x 2000_0000_1 RF Testo Fuel 3200 x 2000_0005_6 RF Testo Fuel 3200 x 2000_0006_7