It’s been a long wait, as we completed the artwork a year ago, but the new Myprotein Pouches have finally landed and the wait has been worthwhile. Myprotein are the largest online supplier of protein powders and supplements in the UK and have now branched into retail with the new market leading pouches we designed.
There are 27 different product pouches across four ranges. We rebranded the ‘Essentials’ range as ‘Core’, in a simple white and blue pouch and chose a reflective metallic stock for the MP Max premium ranges. These include MP Max, Max Elle and Max Elite, which are clearly defined by category colours.
While working on the project we also suggested changing the company strapline from ‘The Home of Sports Nutrition’ to ‘Fuel Your Ambition’, which is far more emotive and lifestyle orientated, so better suited the wide product group, which includes diet supplements.