Projects

Simply Heat For A Winter Treat!

Everyone loves a refreshing cold juice when it’s hot outside, but cordial sales slump in winter. Vimto lovers know just how good the mixed fruit drink is hot, but as the brand grows from strength to strength, the message needs spreading. Nichols Plc.¬†asked us to raise awareness of hot Vimto through on pack messaging and tone of voice.

Following the recent successful TV ad campaign, we brought in the smooth talking Vimtoad sporting a fetching jumper to warm ‘yer cockles.

If you haven’t found out how good Vimto is when heated, grab a bottle and get snug with a hot mug!

Hot Or Not_Bottle_Blogpost
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