Strategy | Naming | Art Direction | Branding | Packaging | Narrative
HOW TO CREATE AN INDULGENT MASS-MARKET SNACK BRAND WITH 100% NATURAL & FREE-FROM CREDENTIALS.
FRANK* is an honest, healthy and true ‘Free From’ snack product – which is genuinely substantial and tastes great, with an indulgent, rich flavour. We were approached to create an entirely new brand identity to challenge the traditional drab design theme of existing health and free-from food brands, to show that FRANK* is a snack bar for anyone to enjoy.
We chose the name FRANK* to offer a straight-talking personality and linked the brand to the multiple selling points with a bold asterisk.