Keyword search: Branding

Strategy | Naming | Art Direction | Branding | Packaging | Narrative

HOW TO CREATE AN INDULGENT MASS-MARKET SNACK BRAND WITH 100% NATURAL & FREE-FROM CREDENTIALS.

FRANK* is an honest, healthy and true ‘Free From’ snack product – which is genuinely substantial and tastes great, with an indulgent, rich flavour. We were approached to create an entirely new brand identity to challenge the traditional drab design theme of existing health and free-from food brands, to show that FRANK* is a snack bar for anyone to enjoy.

We chose the name FRANK* to offer a straight-talking personality and linked the brand to the multiple selling points with a bold asterisk.

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Art Direction | Branding | Packaging | Illustration | Narrative

HOW TO RE-LAUNCH A TRADITIONAL BRITISH PUDDING COMPANY TO INCREASE SALES BY 40%

Yorkshire Based premium pudding company, Just Puds appointed us to reinvent the brand and create a brighter future for the company, by developing a range with more shelf stand out. We worked with Just Puds to redefine the brand’s key attributes and soon established that tradition, quality and Britishness was at the heart of what the company stands for.

Each pudding now carries its own unique story, mentioned on the rear pack face, which explains its place in British history.

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Identity | Packaging | Narrative | Web

HOW TO CREATE A PROFESSIONAL IDENTITY FOR A COMPANY THAT SUPPLIES SPECIALIST INGREDIENTS AND EQUIPMENT TO THE HOME CHEF.

Sous Chef is a new, informative online retail business, supplying a myriad of ingredients and kit previously only available to professional chefs.

The corporate icon features a bold, graphic chef’s knife. As the top utensil of a professional kitchen, this symbol adds credibility to a no-nonsense device. The shear amount of white space also leaves no doubt that this is a confident business, targeting the serious amateur cook.

The scope of the design included suggesting packaging formats and creating versatile branded label templates to be printed by Sous Chef. As a range of high quality products for the serious home cook, the look and feel is professional, functional and uniform. The website layout, shipping packaging and corporate stationery were also all designed by us.

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HOW TO DESIGN AN ENERGY JUICE WITH SHELF SHOUT, THAT PACKS A REAL PUNCH.

Just as Relentless and Red Bull were launching large cans of energy drink, we felt it was important to communicate the power of the energy. We did this by exploring smaller cans, fruit pouches and cartons, with a brand that would be instantly recognisable globally. Kapow packs a real punch!

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Naming | Branding | Packaging | Illustration | Narrative

HOW TO REDESIGN A FAMILY RUN POTATO FARM’S PRODUCT, TARGETING PREMIUM RESELLERS.

The Padfield family have been growing potatoes in Essex and selling them at New Covent Garden and Spitalfields Markets since 1881. Their potatoes have superior taste, as they are slow grown in hard soil.

After years of mainly selling to catering trade, they approaced us for a pack redesign that would suit smaller bags for grocers to sell on.

We focused on the type of customer resellers may be attracting, to produce a design that would resinate. The starting point for the new design was pack communication, with provenance, the brand story and farm fresh imagery paramount. The overall look is original, with a premium branded feel, for upmarket independent grocers.

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HOW TO SIMPLIFY A TRADITIONAL BRAND AND EXPAND THE PRODUCT RANGE WITH EXCITING NPD.

It started with a simple idea of spray vinegar. Why dollop it on, when you can have a fine, even mist?

We then approached Sarson’s with our visual concept of a bottle with a cap on it. The top of the cap mimics the shape of the bottom of the bottle to create a perfect lozenge. This differentiates the product from the regular bottle, but is still iconicity Sarson’s.

We then simplified the branding, so that it could be applied directly to the bottle or bottle cap.

The perfect application for our new spray bottle would be a balsamic product. In a premium black glass bottle, you can’t even see the liquid. It would be a welcome addition to any contemporary dining table and even without the cap on, still unmistakably Sarson’s.

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Branding | Narrative

HOW TO CREATE A BRAND FOR A CONSUMER PRODUCT WHICH SUGGESTS THE PRODUCT’S USE

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HOW TO TARGET THE END CONSUMER, WITH A FOCUS ON PRODUCT THEY WOULD BUY.

When was the last time you saw a cat drag a cow or sheep through the cat flap?… So why are we feeding them beef and lamb flavour dried food?

Here’s an idea for a market fresh style brand that would appeal to fussy cat owners and fussy cats alike.

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HOW TO REDESIGN MORRISONS KEY RANGES, WITH EMPHASIS ON GREAT PRODUCT PHOTOGRAPHY.

As Morrisons were about to redesign all key product ranges, we took existing products and art directed vibrant new photography styles to show how they could work with some new pack design concepts.

Below is our concept for a redesign of ‘The Best’ range. We shot beautiful day-lit photography in a ‘Bistro’ style scene and renamed the range accordingly. The product descriptors are coded in vibrant colour that hint towards the main ingredient.

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OUR CONCEPT

Below is our concept to show how the design of different ranges of world ready-meals could be simplified through colour coding with big on-pack imagery. This would allow for simple range extension and easy introduction of further ranges.

BEFORE

OUR CONCEPT

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Identity | Illustration | Web

HOW TO CREATE A TRADITIONAL BRANDED FEEL FOR AN AMERICAN ARTISAN FOOD RETAIL WEBSITE.

Fermented Nation is a new concept in food retail, that champions independent American artisan food producers, selling their products across the states.

The identity and website design wanted to reflect the business model in a style that the food producers would appreciate. All the producers are selected by the team behind the business and this is shown in a quality roundel which appears on the site.

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