Just as Relentless and Red Bull were launching large cans of energy drink, we felt it was important to communicate the power of the energy. We did this by exploring smaller cans, fruit pouches and cartons, with a brand that would be instantly recognisable globally. Kapow packs a real punch!
Branding | Packaging | Narrative
The challenge with Rimon was to create a point of difference against the usual red wine cues and help to justify a higher price point due to the cost of pomegranate.
We chose a unique new brand colour for stand-out and developed the strap-line “Unashamedly Different” to create interest. The angled label and branded tag compliment this difference, mixed with some traditional wine cues to attract further attention.
Naming | Branding | Packaging | Illustration | Narrative
Nice Nose is the name we chose for a new range of wines with descriptive labels, for a wine distributor in California. The aim was to appeal to restaurant chains catering for young, professional clientele.
We developed and hand wrote each of the wine’s descriptors, to be simple and educational and combined these with illustrations provided by Schoph, from our own Artist Network.
The work has appeared in numerious books regarding wine and design and countless design publications.
Art Direction | Branding | Packaging | Narrative
Beanies approached us ahead of a major relaunch to improve their branding and pack designs across a range of instant jars and filter pack boxes.
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