Branding | Narrative
HOW TO CREATE A BRAND FOR A CONSUMER PRODUCT WHICH SUGGESTS THE PRODUCT’S USE
Technology innovations company Gear4 approached us to design the identity and communication for an all new product called ‘PocketLoops’. PocketLoops is a clever, portable music creation studio that works in conjunction with the iPhone or iPod touch via a free program download.
By simply plugging the iPhone or iPod touch into the keyboard-operated machine, it allows users to create, remix and share music tracks. The software enables the user to combine beats and sounds from a variety of instruments and effects and loop the tracks over each other to become a music producer with ease.
The identity is representative of the product and incorporates a ‘play’ symbol and an ‘infinity’ loop symbol – which we used in the design of it’s ownable app icon. We also designed the key messaging on pack to minimise copy based around the theme “Create – Remix – Share”.