Simon is a fearless, entrepreneurial creative who likes to stray from the herd. With an inborn instinct for disruptive thinking, Si founded Robot Food drawing on his experience growing global lifestyle sports fashion clothing brands and background in art. A few things keep Si up at night. These include his relentless drive to always do, be and create better, and his baby daughter, Jovi. Among it all, he still makes time for riding a wakeboard, snowboard and motorbikes. His dream client? That would have to be Triumph, as it’s classically British and true to its roots.
Dave is a seasoned, versatile brand professional. His experience spans sales promotion and retail, marketing and brand design, and his client list includes Unilever, P&G, Coca-Cola, Nestle, ASDA, Kimberley Clarke and Turtle Wax. What Dave loves most is helping clients be brave and original so they can turn something good into something amazing. Beatles fans, take note. Dave’s uncle used to be best friends with Paul McCartney, and Dave’s mum used to make Paul jam sandwiches when he came round after school. Dave can fix anything™ and enjoys cooking and playing the guitar.
A woman of substance, Zoe’s purpose in life is to find the purpose behind our clients brands; to win fans, not customers. Her experience is as varied as her wardrobe (she’s rarely seen in the same outfit twice). She’s worked for, and with, more brands than you’ve had hot dinners and believes in questioning the status quo. Often outspoken, sometimes challenging but always thought provoking. She’d walk over hot coals (and literally has) for clients. She’s controversial, but she gets results.
After taking a degree in PR, Jess worked in London in Fashion PR before joining the world of branding and design. Her previous clients include Terrafina, LIDL and Very Lazy. She’s a born organiser, and when she’s not organising us in the studio, she’s out curating her own pop-up art exhibitions and commissioning artists to produce work on a chosen theme. She collects screen prints, alternative movie posters and band posters. Her design heroine is Jessica Walsh of Sagmeister & Walsh, particularly for her socially aware design projects and her amazing achievements as a young female designer. Her favourite film is Leon.
She’s a mover and shaker is Katy. In both senses. A classically trained dancer and winner of the All-England Dance Finals, she then surprised everyone by shimmying into the design world on the back of a New Media degree. Now our busy Account Manager, Katy exercises her highly strategic brain solving creative problems. She also enjoys documentaries and what she doesn’t know about high-end cosmetics (specialty subject: lipsticks) just isn’t worth knowing.
Electronica. Death metal. Anything but chart music. Alice’s music taste is as uncompromising as her work ethic. A driven hard-grafter, she loves pressure, gets a kick out of the biggest challenges, and puts 100% into all she does. Bose would be her dream client, and she spends weekends either watching live music or at record fairs, up and down the country. Kii Arens is her design hero and she owns original pieces by Arens, Tracey Emin and even has an original artwork on her body – a freestyle bespoke tattoo personally inked by French artist, Noon. If you want to make strides and push boundaries, Alice is your woman.
Georgina has communication and relationship-building down to a fine art. Her first job, after taking a degree in Media & Communications, was as a radio presenter. Five years later, she moved into travel, sales promotion and financial services, heading up account teams for behemoths including Barclays and American Express. Driven and hardworking, Georgina is as passionate about start-ups as she is about global brands. Not one for sitting still, she loves running, keeping fit and is a keen ‘clean’ cook and creator of gluten-free, dairy-free masterpieces.
Bold, brave and nu-school to the bone, Martin takes the lead on project research and design strategy. He is at one with Google and his hunger for fresh thinking (and time spent Googling) makes his knowledge of design trends truly encyclopedic. Before choosing design, Martin considered interiors, architecture and even the chef’s life. So to get his cookery kicks, he experiments with unusual ingredients, sometimes with surprisingly tasty results, and gets his interiors fix by buying designer Scandinavian furniture. In his interview, Martin announced, “I’ll make you famous”. He always, always delivers.
Natalie is an award-winning copywriter and tone of voice specialist with 15 years experience in brand articulation. She has worked on the brand strategy and created the tone of voice for The Saucy Fish Co., Heck sausages and Juiceburst, among others. Most recently, she created the new global brand manifesto and tone of voice for US potato giant, Lamb Weston. Natalie also runs brand, language and naming workshops for the likes of Nestle, Arla and McCain.
Bionic Sam (he’s got a metal knee from hardcore skateboarding) wanted to be a joiner when he was little. And then a teacher. But chose the print and repro industry and now, lucky for us, the branding and design world. A hardworking tech geek, Sam’s likes, loves and influences range from dance music and disco, the sculptures of Romain Longlais, James Lavelle (Sam’s dream client) and the film Withnail & I. He’s partial to golf and nearly has his handicap down to single figures, and recently refitted his entire kitchen and bathroom unassisted. He’s a pretty handy guy.
By day, Mike crafts logos. By night, Mike crafts logos. Typography and Illustration is very much his thing, with Dan Cassaro and Rob Clarke his artistic heroes. As our senior designer, he’s itching to whip the Casio brand into shape. Outside work, Mike can be found tearing up tarmac on his retro Yamaha ‘café racer’, singing Alphabet Aerobics by Blackalicious (he knows it if off by heart), or dodging the knifelike claws of his agile kitten, Sidney. He loves skateboarding and snowboarding and his tombstone would read “Everything was amazing!”.
Eclectic would be a fair way to describe Julia. Illustration is a particular passion and her creative heroes are Morag Myerscough, Joe Snow and Mr Bingo. When she’s not designing, she enjoys Latin Jazz, a passion she traces back to seeing Courtney Pine perform, when she was just eight. Food is another big love. She’s into food photography and likes cooking Korean, Japanese and Vietnamese fare. When she can, Julia goes travelling and is known to never shy away from a local delicacy. Baby bee grubs, yak momos and ducks’ brains, anyone?
We all look up to Ben. He’s six feet eight, you see. His stature as a designer is also impressive. He favours a bold, simple approach and always strives for ‘great ideas, beautifully executed’. Ben’s pedigree includes B&B Studio and Elmwood, and his design dream would be to rebrand Pepsi. He has a daughter called Lyra, and a son called Lincoln. He watches far too many American TV series.
When Laura isn’t dazzling clients with her design work, she’s dazzling us with her colourful clothes. A snappy dresser with more shoes than Imelda Marcos, she’s also exceptionally organised. That’s why she’s our go-to person for pulling big concept presentations together. Her passion for the finer points of packaging materials, structure and finishes is borderline obsessive. Laura loves Mad Men, knitting and going running in her pink neon trainers. She’s a Freemason too. When you meet her, be sure to ask her about funny handshakes.
If Chris could pick a brand to redesign, it would be his favourite milkshake, Yazoo. A master of expressive illustration and witty straplines, Chris manages to inject his signature playfulness into most of his work. His favourite project so far has been Awesome Merchandise, and he enjoys badminton, playing the guitar, and watching his favourite quiz show, The Chase. His design hero is Martin Widdowfield.
Our man from Manchester is indie to the bone. He loves Wes Anderson films especially The Royal Tenenbaums, music by Palace, and the design style of Armin Hofmann. Other things that inspire him include the cities of London and Stockholm. He likes to wander around and soak up the architecture, the more detailed and obscure, the better. Given half a chance, he’d like to get his hands on the Pepsi logo because “It’s high time they had a rethink.”
Put Glen in the Mastermind hotseat and his specialist subjects would be Nike trainers, design trends and pizza. In that order. An ambitious all-rounder, Glen’s experience includes the likes of Nintendo and Cadbury. Constantly striving to be the best designer he can be, Glen favours calf-length jeans, has never seen Karate Kid, and is delightfully well-spoken.
Weirdly sharp attention to detail, obsessive personality, exceptionally disciplined. Rob was clearly destined to be an artworker. Riding BMX is his passion. He’s ridden in Spain and France and even built rider trails in the woods for himself and his mates. Sci-fi is his favourite film genre and ‘2001: A Space Odyssey’ is his flick of choice. Musically, he’s big on sound system culture and what he calls ‘sinister bass music’. Rob’s dream client? Spam, “because it’s a brilliant brand with tons of design potential.”