Celebrating Success!

Amaze Bites is a new brand of moorish cake bites enrobed in Cadbury chocolate, that we created with the Cadbury brand and innovation team at Premier Foods.

We named the brand, explored packaging format and designed the packaging, so we’re delighted to announce that they’ve experienced £1 million of retail sales in the first 5 weeks on shelf. This demonstrates the power of strong NPD to make new gains in a challenging market.

Well done Premier Foods!

View the Amaze Bites case study here