Summer fun

Xtreme Gene is a wakeboard and waterski camp based in the heart of Andalucia, Spain. There’s full on site facilities including lakeside log cabin accommodation, bar & restaurant with a terrace and views to take your breath away. With 27 miles of stunning lake, 6 boats and world class coaching, it’s one of my favourite places to spend a week in the sun.

It’s run by friends Debbie and Matt, so when they asked for advice on new branding we had to take over and deliver the goods.

The new identity moves away from bold italic text with a contemporary typographical lock-up, suggesting an edgy, sporting appeal.  There’s an extractable ‘x’ icon, which can be used for stickers and merchandise, such as T-shirts which are sold in the camp shop.

Roll on May for this summer’s first wakeboard trip!

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