Motin, our client, said, “I’m bringing out a Thai food product range. Can you help?”
The client wanted to target premium supermarkets. During research, we spotted a gap in the market for high quality Thai ready meals. So we gave it a name that demonstrates provenance and authenticity, added the lighhearted strapline and used a Thai boxer icon to show heat-strength for each meal. The range not only looks fantastic, it makes people smile before they’ve even had a taste.