Branding | Packaging | Narrative
HOW TO ADD VALUE TO A BRAND, WHEN TASKED TO DESIGN A NEW PACK FORMAT.
Myprotein asked us to apply their design to a new pouch format.
We added value to the brand by simplifying on-pack communication and branding. We also introduced a new emotive company strap-line.
To coincide with the relaunch, Myprotein released their first TV advert based around the new strap-line, incorporating the new branding and pack fonts.