Branding | Packaging | Structure | Art Direction
HOW TO REDUCE PACKAGING QUANTITY, WHILE IMPROVING THE CUSTOMER EXPERIENCE.
The iconic Robert Welch cutlery box-sets are a wedding list favourite and the main area of business for the company. We were tasked to design a new box to replace heavy paper over board constructions. Our simple box design uses minimal card to create a sturdy container for a range display tray, with room for packs of cutlery in the base. Premium embellishments such as a branded ribbon and gloss spot varnish logos, add to the soft-touch matte card surface. The sleeve is also produced with a soft-touch matte finish, with silver foil branding and gloss varnish over the photography.
Our practical, yet premium design has reduced packaging quantities and as it’s flat pack dramatically reduces need for warehouse space.
Our design for the utensils range shows full size photography, which when displayed on euro-hooks appears almost as if the utensils are hanging.
We branded a new children’s range as ‘Young Diners’ and complimented the product with a red box base.
RW is a range of cutlery sold exclusively in the US through Cosco and Cambridge discount channels. The packaging had to be different to the core range and cheaper to produce. We engineered a flat pack construct from a single piece of card that displays the cutlery, removing the need and cost of photography. The pack is generic, with specifics applied to a tamper seal coloured sticker, enabling production of a single box for all eight styles to also reduce production costs.