The Little Barn
Art Direction | Naming | Branding | Packaging | Illustration | Narrative
HOW TO CREATE A NEW BRAND, FOR A NEW CATEGORY, THAT APPEARS ALMOST RECOGNISABLE AT FIRST GLANCE.
The Little Barn makes ‘ready to bake’ cake mixes, cookie dough and toppings. This is a new concept that allows anyone to home bake tasty treats with ease.
The company name is taken from the converted building where the products are made and we created a bold brand that is to appeal to adults and children alike. The identity has retro storybook and ‘Be-Ro’ bakery influence.
The bold colour pot labels offer real shelf shout and we involved Simon Inman, from our Artist Network, to illustrate a story which links the iconic identity to the scene.
The whole design is full of suitable tone of voice, written in the words of head baker, Nicola.