Bulk Powders

Positioning, Branding & Packaging

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Elliot, our Bulk Powders client, said,

We’re expanding our product range to suit growing needs; can you tighten up our branding while we’re at it?

After designing the Bulk Powders brand, website and packaging in 2013, we were excited to team up once again to unify and progress the brand to accommodate their growing product range.

We started by tweaking the pack architecture, then simplified the logo from multiple greens to a single distinct, energising green to strengthen brand consistency.

We modernised the font in the word-marque and changed the grey to a bold black for greater standout.

What began as a range of specialist protein products for serious athletes and bodybuilders has developed into a full range of nutritional and lifestyle foods and supplements.

Active Foods™ was given a stronger singular identity and a foodier feel. We kept the sub-brand’s keynote purple and re-designed the packs on brown paper bags and other substrates, for a more natural, premium, appetising and tactile result.

We refreshed the Bulk Powders® website to fall in line with the brand update, giving it a cleaner, more progressive aesthetic. 

“Robot Food strike again. They’ve succeeded in moving the brand on in precisely the right direction. The branding is still very much ‘Bulk Powders’ but with extra relevance, and head and shoulders above our competitors.”

 

Elliot Dawes – Managing Director at BULK POWDERS®

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