bulking up

Bulk Powders had expanded rapidly since our initial design in 2013, so we were excited to team up again to progress the brand; simplifying and stengthening colours, marks and architecture to accomodate their growing product range — and helping cultivate a 56% 2-year category growth and £23million in annual sales.

our client says…

“Robot Food strike again. They’ve succeeded in moving the brand on in precisely the right direction. The branding is still very much ‘Bulk Powders’ but with extra relevance, and head and shoulders above our competitors.”

Elliot Dawes — Managing Director, Bulk Powders

We started by tweaking the pack architecture, then simplified the logo from multiple greens to a single distinct, energising green to strengthen brand consistency.

We modernised the font in the word-marque and changed the grey to a bold black for greater standout. What began as a range of specialist protein products for serious athletes and bodybuilders has developed into a full range of nutritional and lifestyle foods and supplements.

Active Foods™ was given a stronger singular identity and a foodier feel. We kept the sub-brand’s signature purple and re-designed the packs on brown paper bags and other substrates, for a more natural, premium, appetising and tactile result.

For the new female-focussed range, we took cues and inspiration from lifestyle brands and a booming gym culture, creating the dynamic name WMN, and using an eye-catching rose gold against a clean, white backdrop. Pastel accent colours help with navigation for an eclectic range.

We also refreshed the Bulk Powders® website, giving it a cleaner, more progressive aesthetic more in keeping with the new look brand.

See more work