Identity | Illustration | Web
HOW TO CREATE A TRADITIONAL BRANDED FEEL FOR AN AMERICAN ARTISAN FOOD RETAIL WEBSITE.
Fermented Nation is a new concept in food retail, that champions independent American artisan food producers, selling their products across the states.
The identity and website design wanted to reflect the business model in a style that the food producers would appreciate. All the producers are selected by the team behind the business and this is shown in a quality roundel which appears on the site.