Creative Cook

Positioning, Branding & Packaging

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Deborah, our client, said

“We’re launching our own range of cooking sauces. Can you cook up a brand that’s just as tasty? ”

British Pepper & Spice is the UK’s leading herbs and spices manufacturer. With a reputation built on supplying retailers with top quality own-label products, the time was right to launch their own brand.

Creative Cook acts as your very own sous chef, serving up plates of inspiration for those who want a great quality shortcut and a helping hand in preparing more exciting dishes.

We chose matte black for its stripped-back ‘professional cook’ feel and used bright, exciting accent colours to differentiate the products and hint at the flavours.

Eye-catching foils give the logo and strapline great standout, resulting in a delicious-looking premium brand with a mouth-watering range of international flavours.

We developed the strapline ‘Now you’re cooking’ to spark the imaginations of aspirational, but time-poor creative cooks and used the origins of each sauce to inspire the product names and ramp up the authenticity.

“Creative Cook is about attracting aspirational cooks who love to impress. By combining confident colourways, eye-catching foodie cues, and a sense of discovery and provenance, the range gives consumers the freedom to enjoy fantastic food that’s easy to prepare, in a fraction of the time.”

 

Ben Brears – Senior Designer

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