Making Our Mark

By building a health and beauty brand that took tattoos out of the counter culture and into the mainstream. Launching Electric Ink from nothing to global brand in 6 months, with national listings in Boots and Superdrug and Urban Outfitters globally.

our client says…

“As a self-assured challenger with a strong point of difference, Electric Ink is a great representation of us. We’re delighted with the product and the reaction the range is already receiving.”

Simon Forster — Founder and Creative Director

With a starting line-up of three products developed to enhance, protect and define inked skin, our strategy for the brand was to blend the efficacy of health and beauty with the tattoo sub-culture. Then give it a name.

We collaborated with London artist, Tom Gilmour, to bring Electric Ink to life with his hand-drawn, black and white flash sheet illustration — helping give the brand credibility, stand-out and desirability.

The brand speaks inclusively to consumers with an unapologetic, evangelical tone of voice. Electric Ink’s only judgement is reserved for the non-believers.

Electric Ink is a lifestyle brand as much as it is skincare, bridging the gap between niche, clinical care products and mainstream health and beauty. Gilmour’s distinctive illustrations live off pack through considered merchandise, supported by attitudinal copy to create a comprehensive brand world and cult social media following.

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