One in three young UK adults have at least one tattoo. Yet credible tattoo care brands were in short supply. So we rolled up our sleeves to create and launch one.
We named it Electric Ink then got busy with the positioning, identity and packaging. Like any tattoo worth its ink, the designs capture the imagination and tell their own story.
Rooted in tattooing sub-culture, the pack designs blend a clean health and beauty efficacy with traditional flash sheet art. We teamed up with Tom Gilmour, a Philadelphia based London born artist with hugely relevant credentials, to help bring our vision to life.
For the products, we partnered with a specialist developer for a natural, vegan-friendly range that’s packed with active ingredients.
Electric Ink is a self-assured challenger with a strong point of difference. You’ll find it in selected tattoo shops, barbers and lifestyle fashion retailers, as well as Superdrug stores nationally.