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drink good, feel good

With a no added sugar range and the backlash against sugar in full swing, the stage was set for a Feel Good revival. We delivered with a focussed, clear and confident rebrand, showcasing the brand’s purpose and integrity and re-establishing a ‘Drink Good, Feel Good’ mentality.

our client says…

“Robot Food were able to really get under the skin of our target consumer. The new packaging is vibrant and full of vitality — it just makes you feel good”

Becky Unwin — Senior Brand Manager, Feel Good

After stripping design right back to just the name, we replaced worthy on-pack call outs and misaligned illustration with clear and concise messaging to convey the honest and purity of the product.

Fewer restrictions and buckets of confidence was the perfect springboard for exciting new product ranges, starting with ‘Infusions’, Feel Good’s all-natural, lightly flavoured water. We heroed the core identity, but stripped back design even further, using a transparent label and only a hint of colour to suggest the subtle flavouring of the water itself.

Feel Good’s ‘For Kids’ range needed to appeal to both millennial parents and their little ones. So we created a storybook aesthetic with help from British illustrator, Tracey English.

Tracey’s beautifully bright and textured illustrations feel tactile and natural, bringing packs to life with tropical scenes and cute animal characters.

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